Tuesday, 10 May 2016

David Beckham to launch own men's skincare and grooming line

David Beckham

David Beckham is joining forces with skincare brand, Biotherm; he will front campaigns for Biotherm, before bringing out his own products with them.

The multi-talented former sports star is now trying his hand at skincare with the L'Oreal-owned company.

David will first front campaigns for the brand's Aquapower Gel moisturiser and the Force Supreme range, before bringing out his own grooming and skincare kit. The 41-year-old's Biotherm Homme range will be launched in 2017.

"I've been thinking about developing a skin-care range for a long time and it wasn't until I started speaking with Biotherm that it all came together," David said, reports WWD.

The development of David's own products began this year with the final collection set to include skin and body products.

Meetings have already taken place in London, and the handsome star will soon head to Paris to meet with researchers at the L'Oreal laboratories.