Sunday, 20 March 2016

Nestlé launches new social health platforms #StartHealthyStayHealthy

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Global nutrition, health and wellness company, Nestlé has launched new online social platforms to help parents and mothers-to-be source guidance and expert advice on good nutrition for their babies.

The online social platforms, which are now live in Ghana and Nigeria, are part of Nestlé Start Healthy Stay Healthy, a science-based education programme designed to help mothers and caregivers provide nutritionally and developmentally adequate nutrition in the first 1,000 days of a baby’s life.

According to a statement by Loveth Umeh, Corporate Communication & Public Affairs, Nestlé, posts on what to eat during pregnancy, breastfeeding tips, as well as how and when to introduce weaning foods, are shared through messages, images and videos to help the first-time mothers in Ghana and Nigeria make the best decisions during the first 1,000 days of baby’s life.

“The unique window from conception to the child’s second birthday is an important opportunity to ensure optimal growth and development in the short term, and to impact the future health of a child over the long term,” said Philippe Hascoet, Country Business Manager for Nestlé Nutrition in Central and West Africa.

“The new Start Healthy Stay Healthy Facebook pages will help to engage and communicate this message to parents and first-time mothers across the region, as well as reaffirming our belief in the exclusive breastfeeding of infants in the first six months of life.”

The new digital launches are part of Nestlé’s efforts to provide education programmes for good nutrition and feeding practices to help parents and caregivers raise healthier children.

Similarly, in Central and West Africa, the company has continued to drive better nutrition and health for mothers and their children through the Nestlé Nutrition Institute Africa (NNIA), which is part of the Nestlé Nutrition Institute (NNI).

Internally, there is a supportive environment provided for parents and breastfeeding mothers in the workplace. The Nestlé CWAR Parental Policy establishes minimum standards to be implemented across its sites by the end of the year, including breastfeeding rooms, maternity leave up to six months, and flexible working arrangements.